What’s Wrong with this Picture?

Recently I was zipping round the local supermarket on HellOnWheels and doing a bit of Hunter/Gathering. I came across this.

A few other shoppers came over to enquire and I pointed to the fridge stating its good ice cream and what was annoying about it.

Once home, minus ice cream, I sent the photo to a few friends proposing the question, “What’s wrong with this picture?” A carer/friend replied instantly. “No room in freezer?”